Using Onboarding to Close the Deal

A family member of mine has recently completed a long, and rather challenging job search. He was laid off in July from a director-level position at a large, internationally-owned company with whom he had worked for 12 years. The "happy" ending is that he did find a position and is now working.

However, this new position has not started out as well as it could have. Unfortunately, this organization has not used onboarding to close the deal for him. As matter of fact, it hasn't done much onboarding at all.

Because of the current economic climate and job market, employers may think that they can skimp on the investment of time and resources in the selection and onboarding processes. They are in the driver's seat, after all, but this is temporary. The best talent will always be in demand and will still need to be wooed, engaged and retained. The onboarding process is a key way to do this.

My partner and I were at a conference recently and heard an author speak about how customers are at their most loyal right before they become actual customers. It occured to us that that is exactly what happens with new hires. They are energized and engaged during selection, and often become disillusioned after the "honeymoon" period ends. For my family member, the honeymoon ended during the first week!

Organizations that want to keep their competitive edge and attract and retain top talent, even in this economy, would be wise to tune up their onboarding processes.

A warm welcome and a well-delivered onboarding process will not only get the new hires up to speed faster and more productive, but also get them engaged and retained.

Isn't that that how you want to close the deal?